In a world where online theories spread like wildfire, how do you announce the arrival of legendary Ultra Beast Pokémon to Pokémon GO?
Start a conspiracy and stage a real-life global alien invasion.

Broken out into phases, we orchestrated a this invasion by working with influencers, circulating physical newspapers at news stands, and taking over the Ovation Center in Hollywood and Somerset House in London through "otherworldly" projection mapping.
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Shortys
Winner in LIVE EVENTS
Gold in EXTENDED REALITY
Silver in IMMERSIVE
Bronze in GAMING

Immersive Experience/Event
For Niantic, Inc.

CW: Trevor Larson
Sr. AD: Greggy Adriano
CW: Johann Lopez
AD: Taylor Dahl
Production: Media Monks
CD: Allen Yu
EP: Jess Ambrose



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